About Us - Kids Junior Club

We're on a Mission!

Built with Love, Fueled by a Dream.

Hi, I’m Shm — a web developer by profession, a soon-to-be dad, and the guy behind KidsJuniorClub.
This brand wasn’t born in a boardroom. It was born during long nights, quiet hope, and the joyful chaos of expecting our first child. At the time, my wife was in her third trimester — just weeks away from giving birth — and I was juggling freelance gigs, caring for her, and trying to make sense of the biggest change in our lives.
I had $3K in savings, a laptop, and a vision.

Born from Parenthood, What Drives Us

We started KJC while expecting our first child. Every product we offer is something we truly believe in.

Built on Belief, Not Big Budgets

We built this brand late at night, between hospital visits and nursery prep — for our baby, and yours.

Our Story is Personal

We started KidsJuniorClub during the most meaningful time of our lives — the journey into parenthood. Every product we choose, every detail we design, is guided by that same love and care.

Our Mission is Clear

To bring joy, safety, and playful learning into every child’s hands — while giving parents a brand they can trust, built by fellow parents.

You’re Never Alone

Whether it’s help with a gift, shipping, or suggestions, we’re always just a click away. Real parents, real support — with heart.

Who We Are

💡 The Spark

It started simply; we were searching for meaningful, safe, and joyful toys for our baby. We scrolled endless websites, walked into countless stores, and came away feeling… underwhelmed. Everything felt either too generic, too commercial, or lacking that warm, thoughtful touch parents crave. I remember thinking, “What if I build something better? Something real?” That night, with her resting nearby and our baby kicking gently in her belly, KidsJuniorClub came to life.

🌱 Late Nights & Early Kicks

While she rested, I built. I spent midnight hours coding, designing, learning everything from product sourcing to packaging. Every decision I made was rooted in one thought: Would I trust this for my own child? We didn’t have a team or funding. Just love, hustle, and a dream to create something meaningful — something that other new parents could rely on.

At KidsJuniorClub, we don’t just sell toys. We curate joy — handpicking products that are:

Safe & Thoughtful – Only items we'd use for our own child
Globally Loved – We ship joy to families across the world
Playful & Purposeful – Our picks spark creativity, bonding, and big smiles
Parent-Centered – Created by parents, for parents

From Our Family to Yours

Today, KidsJuniorClub is still growing — just like our baby. And while we now have a growing customer base, beautiful branding, and global reach, the heart of this brand will always be the same: family first.
If you're a parent, soon-to-be, or just shopping for one — welcome. You’re not just joining a store. You’re joining our story.

Because Every Child Deserves to Play

🤲 Giving Back

At KidsJuniorClub, we believe play isn’t a luxury — it’s a childhood right. It builds imagination, sparks joy, and shapes growing minds.

We also support The Toy Bank, a foundation program of The Toy Association. We help bring toys, joy, and hope to children and families who need it most.

Every donation brings a smile. And every smile matters.